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Goals
We AR Fit is an augmented reality application that allows children with autism to participate in physically active games and includes common exercises to keep them engaged. I designed the application's logo, working closely with the team to present several iterations and incorporate their feedback to produce a final version. The final logo serves as their brand identity and is showcased in the end product
First Iteration
In my preliminary version of the logo design, I created graphics that reflected the information I had that the app was a fitness application capable of measuring heart rate. However, after gathering feedback and more insight from my team, I recognized the need to make the logo more playful and youthful.
Second Iteration
In the next design iteration, I developed the icons and fonts to be more appealing to children. Additionally, I integrated vibrant turquoise and orange hues that align with the app's color palette.
Final Logo
This was the final logo that we settled on.
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